How to send ASX announcements by email with IRM Newsroom

HQi's IRM Newsroom feature is the all-in-one news delivery tool that keeps your investors informed. By centralising your ASX Announcements in one platform, it ensures updates are consistently distributed across your website, email, and social media channels.

What happens when you send ASX Announcements via email?

Once your announcement is released on the ASX, IRM Newsroom monitors it and immediately notifies your Newsroom Admin by email. From there, you simply approve the announcement for distribution. If you prefer, you can set the system to automatically send announcements without manual approval. Either way, IRM Newsroom quickly delivers the email straight to your subscribers’ inboxes, keeping them updated in real time.

IRM Newsroom emails your ASX announcements efficiently.

What does the email look like?

Each standard email is designed to reflect your company branding. It features your logo prominently and includes a direct link to the specific ASX announcement hosted on your website. In addition, the email provides links to your homepage and news section, helping boost SEO performance while driving traffic to your site.

Importantly, the email does not include the PDF of your announcement as an attachment. Sending PDFs via email significantly increases the likelihood of messages being flagged as spam. Instead, investors can access the full announcement securely through your website.

What are the parts of the email template

To give you a clearer picture, here are the main components of a typical IRM Newsroom email template:

• Header – prominently displays your company logo.
• Title – shows the headline of your ASX Announcement.
• Link to the Announcement – directs readers to the full ASX Announcement on your website.
• Website and News Page Links – encourage further browsing and boost SEO.
• Footer – an area where you can include your social media links for broader engagement.

This template follows best practice as it delivers the essentials clearly and professionally, ensuring your investors receive the right information in a familiar format. At the same time, you’re not limited to the standard design. You can easily tailor the look and feel to align with your company’s branding, giving your emails a distinctive style while keeping them effective and investor-friendly.

How links improve your SEO

Including links in your IRM Newsroom emails does more than just guide investors back to your site—it also helps strengthen your search engine optimisation (SEO). Every time readers click through to your website or news page, they generate valuable traffic that signals to search engines your site is active and relevant. Over time, this increased engagement can help improve your site’s ranking in search results, making it easier for new investors and stakeholders to discover your company.

By funnelling traffic to your news section and homepage, you create a consistent flow of visitors to the areas that matter most. This not only enhances visibility for your latest announcements but also increases the likelihood that investors will explore other parts of your website, such as corporate updates, reports, or investor presentations.

IRM Newsroom sends your ASX announcements without the hassle.

With IRM Newsroom, your ASX Announcements are delivered efficiently, presented professionally, and optimised for both engagement and visibility.

Need a hand getting started? The IRM Support Team is ready to assist. Call us on +61 2 8705 5444 or email support@irmau.com to get in touch.